#PawonChallenge: Has ‘Olamide’s IG’ made a change to the rapper’s career?
On Friday, August 30, 2019, ‘Olamide’s IG’ turned into a trending #tag on Twitter NG.
On the off chance that you were not a deviant or fixated on checking Instagram recordings, you would have scrutinized the ‘why’ and ‘how’ ‘Olamide’s IG’ turned into a slanting topic.
But for ‘men of the way of life,’ they had been ‘glut stalking’ Olamide’s Instagram page, @Baddosneh for two days before it turned into a drifting theme. Everything began when Olamide discharged his Cracker Mallo-created new single, ‘Pawon.’
The tune has an extremely ‘suggestive’ and unrefined spread craftsmanship. It demonstrates a lady with a colossal bum drinking and smoking while serenely sitting on a man’s head. Most acts advance their melodies with Instagram posts of individuals singing or moving to their tunes. Now and then, the move schedules they post can be raunchy.
Olamide drops Pawon (YBNL)
Be that as it may, Olamide picked an alternate course with the #PawonChallenge. Rather than the standard level, Olamide’s viral minute went from 0-100. With a melody that as of now acknowledges the delicate pieces of a lady’s body, Olamide began advancing the tune with a progression of recordings of ladies twerking to ‘Pawon.’
As at 11:00 am on the morning of September 2, 2019, Olamide had posted in excess of 30 recordings of ladies twerking to ‘Pawon.’ To the delight and hero worship of ‘distorted’ men, these ladies had bums everything being equal, shapes and sizes.
Regardless of your inclination, you’re probably going to discover what you like. On his Instagram stories. indeed, even Wizkid needed to tongue in cheek grumble that Olamide needed to murder him with bums when the warmth arrived at high levels.
Thus ‘Olamide’s IG’ started slanting on Friday, August 30, 2019 when the appearing to be unending cycle recordings of ladies twerking to ‘Pawon’ sent debased straight men from increase over the edge to fixation. Individuals truly lined on ‘Olamide’s IG,’ consuming information and enhancing media communications organizations while envisioning the following twerking video.
However, till now, the melody’s sound scarcely has 107,000 perspectives on Olamide’s YouTube page. In examination, the sound to Naira Marley’s ‘Lathery’ hit more than 300,000 perspectives on YouTube in under five days.
Why then did Olamide do it?
Olamide is a Nigerian rap legend who has easily made hits for the better pieces of the previous 10 years. Somewhere in the range of 2011 and 2017, if Olamide sniffled and put it on a decent beat, it would have slammed – he was that hot. On that run, he discharged nine albums.
But since the second 50% of 2018, he has persistently attempted to specialty hits at his perceived degree of virality. ‘Motigbana’ and ‘Destitution Die’ were gigantic melodies, yet they didn’t generally hit Olamide’s standard degree of virality.
While in 2019, singles like ‘Woske’ and ‘Oil and Gas’ have performed honorably, they have again neglected to hit Olamide’s degree of virality that we saw with ‘Wo,’ ‘Science Student’ or ‘Bobo.’ His April 2019 single, ‘Soul’ even tanked.
Some credit this to Olamide at last hitting the inescapable ‘delayed down’ stage as the now-30-year-old methodologies veteran status. They have a point. Notwithstanding, it is anything but an independent issue – a decent one to have, by the way.
The other factor is the continuous difference in gatekeeper in the Nigerian music industry. This difference in watchman isn’t just bringing new, appealing and more youthful, increasingly receptive acts into the business, it is likewise changing the soundscape. The most sultry makers are presently progressively test with their sound inclining towards a fusion.
This change of watchman is additionally impacted by the rise of Generation Z Nigerians. The most seasoned individuals from that age are presently 22 – they are the age right now impacting pop culture.
Millennials, the individuals that Olamide developed with are gradually assuming on higher liability in reality. They are likewise marginally clogged up on what they have been feed in the course of the last 10 years.
Asides that, Olamide has likewise observed his kindred rappers, Naira Marley and Zlatan become stars off their cheerful image of music that wilingly disregards political accuracy and the ordinary meaning of ‘responsibility.
These folks have made hits off praising web misrepresentation, inconspicuous traces of ‘cultism’ and even made a viral move that impersonates masturbation. Asides that, Naira Marley’s ‘Opotoyi’ is a disgusting festival of sexuality and even slight misogyny, and we cherished it.
Nobody can fault Olamide, who has been effective off being calculative, imaginative and intuitive. Sponsored against the divider, flaunting a lifelong loaded up with hits, he required more. He most likely idea express substance is the new route into the hearts of Generation Z and millennials.
He was all in all correct to endeavor an increasingly express brand.
Before we proceed, realize that this essayist doesn’t discover ‘Olamide’s IG,’ its substance and Olamide’s special stragegy for ‘Pawon’ tricky. He possibly questions if the system is proper Olamide in the long term.
Olamide is a legend and a quintessential lord of Nigerian music. He is additionally still hungry for progress and that is all great. Getting settled ought to never be an option.
However, while rivalry and the sentiment of significance are the means by which the incredible specialists flourish in the profoundly aggressive field of music, they can likewise deceive. Asides that, legends don’t play by the regular principles. They make their very own rules.
Yes, even legends need to rehash to keep in contact. Be that as it may, reexamination can likewise be a set up, and that is Olamide’s present problem. He is attempting to remain applicable and when you take a gander at it from a critical perspective, he is by all accounts constraining it with a trace of desperation.
It will be out of line and honestly even moronic to advise Olamide to just move over for Zlatan and Naira Marley, yet Olamide has no motivation to be urgent or to try and attempt to imitate them.
He is a legend and his game and level are unique. While he isn’t at the degree of ‘developed man raps’ simply yet, he can reexamine and keep in contact with the flow tide without jumping straight into its fixation on uncivilized substance. In all honesty, while I have no issue with ‘Olamide’s IG,’ I believe it’s somewhat against his image and status.
No, this isn’t about the unoriginal idea of ‘obligation’ that the liberal deceivers like tossing around. It’s about how it could be counter-beneficial for Olamide in the long haul. One expectations ‘Pawon’ by one way or another grabs, yet in the event that it goes the method for ‘Oil and Gas’ or ‘Soul’ did, Olamide could be in a difficult situation and become significantly more desperate.
The other alternative for Olamide
Talking with a senior Nigerian popular culture writer a week ago, he opined that Olamide ought to think about taking a break from the music scene and that he will be grateful for it. He felt it could permit Olamide some truly necessary lucidity and help him revive his innovative batteries.
I really wanted to see the sense in what he stated, particularly after he refered to Jay Z’s break toward the beginning of Lil Wayne’s and Kanye’s duopoly in 2006.
When Jay Z returned, he discharged the polarizing American Gangster. What pursued was The Blueprint III, a fundamental undertaking. In all actuality, the American scene is not quite the same as Nigeria’s, however Olamide can pursue the equivalent template.
His legend is fixed as apparently, the best rapper Nigeria has seen. What he needs presently is lucidity. He needs to profit, however he needs to string cautiously so he doesn’t thoroughly blow it.
Source : Pulse